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| Tip #1 – |
Search engine positions should be monitored on a weekly basis to track your
rankings and your competitors. The criteria used to
rank your Web site in each search engine changes frequently, so frequent monitoring and
re-submissions may be necessary to keep your listings ranked well.
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| Tip
#2 – |
Understand
that search engines don't always register a site just because it has been submitted. In fact YAHOO! has been quoted as saying that only
25% of the sites that are submitted to them will ever get listed. Our experience has been
that perseverance and the proper site optimization can greatly improve your chances of
getting a desirable listing.
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| Tip #3 – |
Thoroughly
analyze your competitor's Internet marketing strategy before you begin marketing your site
online. Gather information about
their operations by getting on their mailing lists, monitoring their search engine
listings, analyzing what links they have from other sites, etc.
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| Tip #4 – |
Understand that many
search engines do not decide where to list your Web site by "meta-tags" alone. Investigate other techniques that improve your search engine
rankings.
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| Tip #5 – |
If you
are selling products online, make it easy to make purchases, reduce the number of steps
prospects need to make to become clients. Secure
online credit card credit card processing is a must.
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| Tip #6 – |
Give
away something for free. It can be a product, service, or even free information about your
industry. Your Web site must be more
than an online brochure to be successful. Try and make your site unique. Look
for ways to entice visitors to come back.
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| Tip #7 – |
Don’t
forget to include current clients in your online promotional efforts. 80% of sales on average come from 20% of your client base.
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| Tip #8 – |
Set
deadlines for your online promotions to encourage visitors to visit sooner. |
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| Tip #9 – |
Use your
Web promotion in conjunction with traditional marketing. Both
should enhance the other and promote your brands. Use spiral branding to drive traffic to your site and then to
keep the visitors coming back.
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| Tip #10 – |
For more
tips and useful Web promotion ideas complete UNETY’s 1-Minute Marketing Plan. |
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©1995-2001 UNETY
Systems, Inc. - All Rights Reserved
Naperville • Chicago
Toll Free: 877-GO-UNETY
Phone 630.305.0600
Fax 630.305.3277
www.UNETY.com
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